WeChat Cookies Policy

We may, from time to time, use cookies, log files and web beacons (and other similar technologies) to collect, use and store Information about you or relating to you. This policy describes how we use such cookies, log files and web beacons.

Please note that we collect, use and store your Information in accordance with our WeChat Privacy Policy. This policy is incorporated into and form part of our WeChat Privacy Policy that you have agreed to in order to use our services. Any terms used in this policy will have the same meaning as the equivalent defined terms in our WeChat Privacy Policy.

What is a cookie and web beacon?

A cookie is a small file containing a string of characters that is placed on your computer, mobile phone or other device when you access a website or other web content. Web beacons are electronic image files or other technologies that may be embedded within websites or emails that may be used to keep count of visitors, record when and if an email or website is viewed, or access certain cookies.

What is a log file?

We and our third party tracking-utility partners use log files to gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

How do we use cookies, log files and web beacons?

We and our third party tracking-utility partners may from time to time gather certain Information automatically via such cookies and web beacons and store it as Log Data.

We use our own cookies and web beacons to personalise your experience on our services and for various other purposes, including:

  • remembering you. For example, cookies and web beacons can help us identify you as a registered user of our services or keep the preferences or information that you have previously provided;
  • analysing how you use our services. We can use cookies, log files and web beacons to understand what users are doing on our services, or which pages or sections are most popular; and

Please note that we use our cookies, log files and web beacons for these purposes, but may make certain aggregated Non-Personal Information obtained through these cookies and web beacons available to advertisers and other partners to analyze how you and others use our services and to serve advertising.

It is important to note that third party cookies, log files and web beacons are subject to the relevant third party’s own privacy policies and not our Privacy Policy. We are not responsible for third party cookies or web beacons.

Specific types of cookies

We further describe how we use specific types of cookies below. Some or all of such cookies may be stored in your browser.

Your browser may enable you to block or manage cookies or web beacons. However, please remember that if you block cookies, we may not be able to provide you with the optimal experience through our services and some of our services may not function properly.

Category of cookies use



These cookies notify us when you access our services, so to enable us to provide suitable services and experience to you.


We use such cookies to ensure the security of your Information and our services, and to prevent fraudulent, criminal or other suspect activities.


We use such cookies to perform and improve the functions of our services.

Analysis and Research

We use such cookies to follow up and improve our services and provide us with reference data for research and development of new services or functions.